Marketing – A Dying Discipline?

AI Marketing is as important as robots

Almost everyone is supposed to have some knowledge of marketing, whether it be by direct, hands-on experience in studying and practicing the various principles or being a marketing representative or even by being enticed to partake of something that was well marketed. Evidently, the importance of marketing is far-reaching as it educates individuals about things that are important and, in some cases, not important to them. Essentially, marketing describes any venture to promote and sell products and services which means it takes place constantly and, in many forms, since we are always in need of a product or service.

Throughout the centuries, a variety of approaches including strategic planning and a high human effort have been taken to appeal to the targeted audience groups. Presently, with the prevalence of digitisation, flyers, posters, billboards, and town criers have taken an electronic turn. Artificial Intelligence (AI) has taken a ‘predictive’ stance in our everyday lives, from auto-correct to video recommendations to the brand of water we would be most likely inclined to drink. While this has proven to be a remarkable breakthrough in civilization and technology, the compelling question that arises is, “So, why do we still need a marketing team?”

If an algorithm is able to gather an individual’s information, ascertain such a one’s needs, wants and desires, then market goods and services that are relevant and effective to that person, there would be no need to waste resources on people who have been doing the same thing… right? Wrong. Here’s why.

Regardless of the influx of humanoid robots in this present time, the human element will always be irreplaceable, and the COVID-19 Pandemic has taught us that – the hard way. We must remember that it is the human effort that has developed the software through with the algorithms perform. While the principles and practices that are being learnt are effective, stronger technological methods must be implemented to make marketing sustainable. One solution could be for marketers to learn the coding techniques for these computer systems, nodding to even more efficient AI suggestions. It then behoves marketers globally, to apply the very principles of marketing to enhance their personal brand and secure a sustainable career.

Continue reading
  15020 Hits

Meta (Facebook) is Reportedly Planning to Launch Retail Stories to Sell VR, AR and Other Digital Connection Tools

PHOTO-2021-11-14-22-04-07

Meta (Facebook) is Reportedly Planning to Launch Retail Stories to Sell VR, AR and Other Digital Connection Tools

According to The New York Times, “Meta has discussed opening retail stores that will eventually span the world, said people with knowledge of the project and company documents viewed by The New York Times. The stores would be used to introduce people to devices made by the company’s Reality Labs division, such as virtual reality headsets and, eventually, augmented reality glasses, they said.”

The big idea is that to guide users towards Meta’s vision of the ‘metaverse’, an immersive digital world of endless possibilities, Meta will have to get more of these tools into more homes. Subsequently, physical stores may be a better way to establish direct-to-consumer supply chains, while also enabling new showcase opportunities to generate more sales.

Currently, you can purchase Facebook’s products in retail stores, but they’re stacking the shelves alongside many other competing devices and options. If Facebook wanted to invest more into direct marketing, and highlighting its next-level plans, it would be best to do so via its own, dedicated promotion and product displays, which it could directly control within its own stores, built specifically around its offerings.

Continue reading
  25891 Hits

Instagram’s Newest Feature

PHOTO-2021-11-14-22-04-07-1

On November 1, 2021, Instagram officially launched the 'Add Yours' Sticker to facilitate more engagement in stories. This feature enables users to prompt others to respond to their Stories content, in order to create more engaging reply to threads to Stories posts. When users respond the sticker, they’re added to the profile bubble listing on the sticker, which, when tapped, enables users to go through all the other responses to the thread, building a response chain within Stories that can help prompt more engagement.

How to use this new feature

Step 1: Once you’ve captured or uploaded a photo or video in Stories, tap the Stickers icon at the top of the screen.

Step 2: Tap the “Add Yours” sticker.

Continue reading
  25928 Hits

Virtual Exhibits Are No Longer Effective

virtual-exhibit-400x600

Informational/educational and those that tried to replicate a tradeshow floor with virtual exhibitors are the two categories that virtual corporate events have fallen into during the pandemic. Of the two categories, educational programming gets a higher number of attendees. When trade show sponsors talk about a hybrid approach to future events, they mostly mention the educational component that the virtual attendees will experience.

Publisher of Airport Improvement Magazine, Paul Bowers, stated that after experiencing both virtual exhibit halls and virtual conferences during the pandemic, he is convinced that virtual exhibit halls do not work, and virtual conferences can effectively substitute for learning in person.

“Virtual trade show substitutes weren’t a complete waste, but I’d be hard-pressed to ever exhibit at one again,” Bowers said. “There is no return on my investment. On one I participated in, I paid the same amount that I pay for the in-person conference, and it was a waste of money. The seminar part can be done well virtually. I’ll spend money to send our editor to attend a virtual conference, but I won’t spend to exhibit virtually.”

 

Continue reading
  26394 Hits

Customers are Your Most Powerful Marketing Asset

Customer-service-3

Investing in customer service is a powerful marketing strategy as loyal customers will help you acquire new customers, free of charge, by convincing prospects to interact with your brand. Their positive testimonials will be more effective than any of your current marketing efforts — and cheaper, too!

Most people relate to each shopping experience by having either recommended stores with good experiences or complaints about the ones they didn’t like. Therefore, your customers’ experience should be number one on your list of priorities. Of course, not everything will always go according to plan. However, when there’s an issue, ensure to turn your problems into opportunities and solutions.

In addition to good customer service, you can keep customers happy by providing incentives and getting them to feel invested in your brand. Here is a list of ways to gain some goodwill from the community that keeps you in business.

 Give customers a reason to come back. If you can capture customer data, send an email expressing your gratitude or text along with a coupon. You may also encourage them to return sooner rather than later by making the coupon time bound.

Continue reading
  26954 Hits

Micromanagement

Micromanagement-business Cartoonstock

Micro management is not the answer to effectively managing your company, it has more cons than pros. As a manager, you have to determine when and how to micromanage. Here are some results of micromanaging your company. 

1) Do not be a Helicopter boss - Hovering over your staff after they have been given an assignment, does not give your staff a sense of freedom to do the tasks assigned to them. People tend to be more creative when they are given more autonomy, they feel able to make the best choices needed to complete a given task.

Train staff to be managers instead of workers, let them think like a manager as if they own the company, this will build their competencies, let them learn from the mistakes they make. Focus on what only you as a manager can do and do those tasks.

2) Breakdown of relationships is one of the result of micromanagement - Staff will feel that you can't trust them, that's why you keep such a close eye on them. Their sense of self will be greatly affected, and they will end up not liking you as their manager.

Continue reading
  56195 Hits

Subscribe

Latest Bloggers

Alethia Campbell
11 posts
Alethia Campbell is a second-year Integrated Ma...
Lou-Anique Hodges
10 posts
Lou-Anique Hodges is a 2nd year Integrated Mark...
Lee-Anna Webster
6 posts
Lee-Anna Webster has not set their biography yet
Kristen Francis
5 posts
Kristen Francis has not set their biography yet
Mark Purai
10 posts
Mark Purai has not set their biography yet

Calendar

Wait a minute, while we are rendering the calendar

Random Post

Social Media
March 24, 2021. Montego Bay, Jamaica, W.I.  Keynote speakers Angella Whitter and Paula Hurlock are slated to speak at the Sistas of D Ankh and Ma’at Sisterhood Circle on March 28, 2021 as the fin...
Health & Wellness
Herbology meets Rootsology was conceptualised to merge Denise Isis  Miller's  Rootsology program with the Indigenous healing plant culture of Jamaica.  With this in mind, a tour was bor...
Travel & Tourism
Jamaica is in the process of tourism recovery and is looking to expand its market to include the Asian market. In an exclusive interview with India Outbound at the Arabian Travel Market in Dubai, Edmu...
Travel & Tourism
In a five-day Charles Town Maroon celebration entitled Sankofa and the Healing of Indigenous Maroon people, Land and Culture, Day 3 was recognised as Quao Day. The celebration was hosted by Okomfo Afu...
Travel & Tourism
Health & Wellness
Social Media
The production team of Herbology Meets Rootsology & Queenology returns with an exciting collaboration between the Temple of Inner Peace, founders Sharon and Theo Chambers and ICAN Company, foundin...
Lee-Anna Webster
10 November 2021
Social Media
Business
Marketing & Management Strategies
Investing in customer service is a powerful marketing strategy as loyal customers will help you acquire new customers, free of charge, by convincing prospects to interact with your brand. Their positi...
Health & Wellness
Caribbean News
Personal Development
FOR IMMEDIATE RELEASE All Roads Lead to Mt. Kailash Rejuvenation Center in St Lucia Montego Bay, Jamaica July19, 2022. Rastafari from around the world will converge on Mt. Kailash Rejuvenation Center ...
Sharon Parris Chambers
20 January 2022
Travel & Tourism
Flights are scheduled to land in Montego Bay, St James, by TUI Belgium and TUI Netherlands by April of this year. The development comes as Minister of Tourism Edmund Bartlett and a small team particip...
Kristen Francis
18 November 2021
Social Media
Business
There has been a growing interest in short videos, which has been adopted by almost every social media platform. YouTube has started sharing a regular “Shorts Report” to provide updates on what’s tren...
Theo Chambers
14 April 2021
Travel & Tourism
Health & Wellness
Caribbean News
Que Pasa con el Caribe y Africa? By Felipe Noguera, Deputy Coordinator of the Caribbean Regional Coordinating Committee of the Pan Africanist and Indigenous Movement. "Love gives and forgives. Selfish...
Sharon Parris Chambers
25 October 2022
Travel & Tourism
Jamaica Tourism Minister, Hon. Edmund Bartlett to share insights on ways to boost resilience of global tourism. Minister Bartlett left the island today (October 25) for Nimes, France, to attend the pr...
Theo Chambers
03 April 2021
Travel & Tourism
Source - The Washington Post The Eastern Caribbean has created its own form of digital currency meant to help speed transactions and serve people without bank accounts. The Eastern Caribbean Central B...
Mark Purai
08 May 2021
Travel & Tourism
        How To… Start A Wholesale, Distribution Business And Be Successful   A wholesale distribution business is where you buy from a manufacture or a mega distributor and se...
Travel & Tourism
Social Media
Sistas of D Ankh and Ma’at Sisterhood Circle welcome Winston Wellington, Chairman of Negril Education Environment Trust, ( NEET) and Jean Brown, Master Teacher, to Child’s Month Program. The event is ...
Travel & Tourism
The Food Hygiene Bureau in association with Wellness Tourism Network will host our 1st Webinar on Covid-19 Risk Management, Workplace Protection.  Please see below our meeting instructions.    Ma...
Nordia Panther
18 March 2021
Financial & Fintech
Wednesday, March 17, 2021 (Montego Bay, Jamaica, W.I.)  The State of the African Diaspora (SOAD) held its first Jamaica Virtual Press Conference on March 11, 2021. The conference explored ‘Everything ...
Theo Chambers
15 April 2021
Financial & Fintech
Business
By Shelly Palmer As of this writing, Coinbase's market cap exceeds $86 billion. (I won't weigh in on the Wall Street aspects of this direct listing on Nasdaq; you can find that info online.) Quick fac...
Sharon Parris Chambers
18 August 2022
Social Media
Business
Every year, August 17 marks the Marcus Garvey Day, which is one of the national days of the State of the African Diaspora (SOAD). This year, for this special occasion, Dr Julius Garvey, who is Marcus ...
Sharon Parris Chambers
06 November 2020
Health & Wellness
Social Media
As I read of the desperate measures being taken by some parents towards ensuring their children are receiving an education during this pandemic. I cannot help thinking that not enough is being done by...
Theo Chambers
15 August 2021
Technology and AI
Shelly Palmer Sales of NFTs have topped $2.5 billion since January 2021, and more than $2 billion has been invested in the sector this year. Here’s a quick overview of the NFT projects and transaction...
Nordia Panther
02 March 2021
Health & Wellness
Personal Development
To those who have attended a very modern wedding, particularly one of the latter parts of the last decade, you may agree that weddings have truly been revolutionized, allowing guests to have an even g...
Sharon Parris Chambers
23 December 2021
Travel & Tourism
MONTEGO BAY, Jamaica, Wednesday, December 22, 2021: Against the background of tourism being the backbone of the recovering Jamaican economy, Minister of Tourism, Hon. Edmund Bartlett has made an ...
Alethia Campbell
06 July 2022
Travel & Tourism
WESTERN BUREAU: Jamaica seems set to equal its 2019 tourist arrival figures, with June and July giving strong indications of what Minister of Tourism Edmund Bartlett has tagged as a “strong recovery”....
Travel & Tourism
MONTEGO BAY, JAMAICA- March 13, 2021 – Sistas of D Ankh & Ma'at Sisterhood Circle Celebrates Women's Month with Sa Enya McBean. She will speak on the topic: 'How to Safeguard Your Phusic...