Jamaica’s Tourism Sector to be Restructured said Minister Bartlett

Bartlett-Moves-to-Village-Tourism Hon. Edmund Bartlett

KINGSTON, Jamaica; December 3, 2021: Tourism Minister, Hon Edmund Bartlett has emphasised that Jamaica is restructuring the tourism industry to ensure that more of the earnings from the sector go to the small and medium tourism enterprises. 

The Minister made the comment yesterday during a Ministerial Debate on Policies to Foster Tourism for Rural Development during the 24th session of the United Nations World Tourism Organization (UNWTO) General Assembly in Madrid, Spain. 

"There are inequities we know to exist in those who are the real providers of tourism experiences and those who are the beneficiaries of the tourism spend. Globally, 80 per cent of tourism is driven by the small and medium players, but only 20 per cent of the returns go to them. We have to rebalance that asymmetry, and I think that the policy that Jamaica has adopted in this regard will go a long way in enabling this rebalancing," said Bartlett. 

He added that research has shown that people travel to experience culture not traditionally found in the resort areas but in rural communities. Therefore the Ministry will be focusing heavily on leveraging community tourism experiences, especially those focusing on the country's rich biodiversity. 

"We have developed a programme to drive community tourism through the very rich biodiversity which Jamaica has. We have more than 30,000 species of plants which generate for us enormous nutraceutical values. It is the rural folk that provides for us the herbs and spices and the paramedical applications that are so useful for health and wellness," he said. 

Bartlett added that this would be done using three main methods. These methods include capacity development of the people to organize and set up structures that will allow them to benefit from corporative activities; secondly to broaden their scope and perspective to develop more indigenous products; and thirdly to set up financial arrangements to give smaller players access to finance. 

"We have put J$1 billion into our EXIM Bank that is on-lend to small and medium tourism enterprises. That funding is provided to them at some 4% interest over five years with a maximum amount of J$25 million," he said. 

"Another key aspect is marketing, and we have provided the marketing arrangements in what we call Village Tourism.  Within this village structure, we are establishing artisan villages and the purpose of that is to allow the artisans to operate in situ," he added.   

The discussion was moderated by Sandra Carvao, Chief, Market Intelligence and Competitiveness, UNWTO. 

Panellists included H.E. Mr Ricardo Galindo Bueno, Vice Minister of Tourism, Colombia; H.E. Dato' Sri Nancy Shukri, Minister of Tourism, Arts and Culture, Malaysia; and Hon. Ms. Sofía Montiel de Afara, Minister - Executive Secretary, National Secretariat of Tourism (SENATUR), Paraguay. 

Also on the panel were H.E. Mr Simon Zajc, State Secretary, Ministry of Economic Development and Technology, Slovenia; H.E. Mrs Maria Reyes Maroto Illera, Minister of Industry, Trade and Tourism, Spain; Hon. Dr Damas Ndumbaro, Minister of Natural Resources and Tourism, Tanzania; and H.E. Ms Özgül Özkan Yavuz, Deputy Minister, Ministry of Culture and Tourism, Turkey. 

The World Tourism Organization's General Assembly is the body's main gathering. Delegates from UNWTO Full and Associate Members, as well as representatives from UNWTO Affiliate Members, attend its ordinary meetings every two years. 

Minister Bartlett is expected to return from Spain on December 5, 2021.  

Kingsley Roberts 

Senior Director, Corporate Communications 

Ministry of Tourism 

64 Knutsford Boulevard 

Kingston 5 

Tel: 920-4926-30, ext.: 5990 

Cell: (876) 505-6118 

Fax: 920-4944 

Remote working jobs: 5 problems we need to solve i...
Democratic Republic of Congo President, Félix Tshi...

Related Posts

 

By accepting you will be accessing a service provided by a third-party external to https://www.caribnewsroom.com/

Subscribe

Latest Bloggers

Alethia Campbell
11 posts
Alethia Campbell is a second-year Integrated Ma...
Lou-Anique Hodges
10 posts
Lou-Anique Hodges is a 2nd year Integrated Mark...
Lee-Anna Webster
6 posts
Lee-Anna Webster has not set their biography yet
Kristen Francis
5 posts
Kristen Francis has not set their biography yet
Mark Purai
10 posts
Mark Purai has not set their biography yet

Calendar

Wait a minute, while we are rendering the calendar

Random Post

Sharon Parris Chambers
03 December 2020
Travel & Tourism
KINGSTON, Jamaica; November 30, 2020:  Efforts by various government ministries and tourism partners to introduce robust COVID-19 health and safety protocols to facilitate the safe re-openin...
Travel & Tourism
GaaMaa Gloria Simms and Mama Fyah, are two spiritual stalwarts in the Maroon and Rastafarian community. Gamaa Gloria commemorated the 8th Anniversary of Gaamaa Enstoolment, Wedneday, June 22, 2022, As...
Nordia Panther
31 March 2021
Social Media
Caribbean News
Kingston, Jamaica: Womanbition celebrates March, not just as International Women's Day, but a month where we are appealing to all women starting in Jamaica to come together and take a stand against cr...
Travel & Tourism
MANDEVILLE, Manchester, Jamaica, Sunday, July 19, 2020: Minister of Tourism, Hon Edmund Bartlett, has warned that tourism entities that fail to comply with health and safety protocols designed to...
Health & Wellness
MESSAGE OF THE DAY:🌹✨⭐⚡"I release all toxic relationships and walk into my destiny of limitless potentiality.My transformation is happening now, I see without illusions." (Use as affirmation.)Read pag...
Sharon Parris Chambers
01 February 2021
Travel & Tourism
On January 19, 2021 Tourism Minister, Edmund Bartlett announced his  heartfelt congratulations to renowned hotelier, Adam Stewart, on his appointment as Executive Chairman of Sandals Resorts...
Health & Wellness
MESSAGE OF THE DAY:"It is time to access the vast information resources in your soul, which has been guarded by mind control and misinformation of the downpressors for millennia. It is a new day to re...
Travel & Tourism
Business
Germany has agreed to return to Nigeria priceless artefacts that were stolen during the colonisation of Africa. British troops looted thousands of artworks known as the Benin Bronzes from the Kingdom ...
Sharon Parris Chambers
18 August 2022
Social Media
Business
Every year, August 17 marks the Marcus Garvey Day, which is one of the national days of the State of the African Diaspora (SOAD). This year, for this special occasion, Dr Julius Garvey, who is Marcus ...
Nordia Panther
18 March 2021
Financial & Fintech
Wednesday, March 17, 2021 (Montego Bay, Jamaica, W.I.)  The State of the African Diaspora (SOAD) held its first Jamaica Virtual Press Conference on March 11, 2021. The conference explored ‘Everything ...
Alethia Campbell
25 July 2022
Travel & Tourism
If the question should be asked globally, “What comes to mind when you hear the term, ‘Caribbean’?”, the responses would most likely include ‘sun’, ‘sea, ‘beach’, white sand’, ‘fun’, ‘party’ and ‘food...
Kristen Francis
10 November 2021
Social Media
Business
Social media platforms have been incorporating the trend of live-stream commerce. The newest platform is Pinterest, which will launch live shopping events on a new initiative called “Pinterest TV”. Pi...
Lee-Anna Webster
22 November 2021
Travel & Tourism
Investing in customer service is a powerful marketing strategy as loyal customers will help you acquire new customers, free of charge, by convincing prospects to interact with your brand. Their positi...
Sharon Parris Chambers
14 August 2022
Business
A new study by the Center for Global Development (CGD) and the Inter-American Development Bank (IDB) finds that many companies in the Caribbean survived the pandemic by slashing investment. However, t...
Travel & Tourism
New York, USA; May 4, 2022: Minister of Tourism, Hon. Edmund Bartlett today called for a full debate at the United Nations and relevant agencies on the challenges to tourism recovery, with a focus on ...
Lee-Anna Webster
23 November 2021
Social Media
Technology and AI
Personal Development
Marketing & Management Strategies
Meta (Facebook) is Reportedly Planning to Launch Retail Stories to Sell VR, AR and Other Digital Connection Tools According to The New York Times, “Meta has discussed opening retail stores that will e...
Travel & Tourism
OCHO RIOS, St. Ann, Jamaica; Monday, July 27, 2020: Employees of some of Jamaica’s leading tourist attractions have expressed gratitude to be able to return to work and told Tourism Minister Hon Edmun...
Travel & Tourism
Social Media
Business
Paris, Tuesday 27 April 2021. The Pan-African Journalists' Caucus was launched by the African Diaspora State on Tuesday 06 April 2021. At this inaugural meeting, the decision was taken to set up a ser...
Theo Chambers
19 July 2020
Social Media
Twitter gave an update late on Friday on its investigation into the highly visible hack of dozens of verified accounts on Wednesday. Twitter said 130 accounts were targeted, of which 45 had their pass...
Lou-Anique Hodges
17 July 2022
Travel & Tourism
Caribbean News
The Kingdom of Saudi Arabia is one of the world's top twenty largest economies. They have a G.D.P of Eight Hundred billion US dollars, which makes the country always open to investment opportunities. ...
Theo Chambers
02 April 2021
Travel & Tourism
Barbados will accept the pass on flights from London starting on April 16th.  After successfully trialing it on an international flight between Singapore and London earlier this month, ...
Sharon Parris Chambers
04 August 2021
Travel & Tourism
The death of respected academic Runoko Rashidi was announced late last night by his friends and family. He passed away while on a research trip to Egypt on 2 August. Messages of love, support and reme...
Social Media
The Prime Minister of the State of the African Diaspora (SOAD) is pleased to announce the nomination of two new Ministers of Government. The new Minister of Finance was already an Ambassador of SOAD. ...
Mark Purai
30 April 2021
Travel & Tourism
Google is saving $1 billion per year as a result of employees working from home...   By MARK BERGEN - BLOOMBERG APRIL 28, 2021               With COVI...