Meta (Facebook) is Reportedly Planning to Launch Retail Stories to Sell VR, AR and Other Digital Connection Tools
According to The New York Times, “Meta has discussed opening retail stores that will eventually span the world, said people with knowledge of the project and company documents viewed by The New York Times. The stores would be used to introduce people to devices made by the company’s Reality Labs division, such as virtual reality headsets and, eventually, augmented reality glasses, they said.”
The big idea is that to guide users towards Meta’s vision of the ‘metaverse’, an immersive digital world of endless possibilities, Meta will have to get more of these tools into more homes. Subsequently, physical stores may be a better way to establish direct-to-consumer supply chains, while also enabling new showcase opportunities to generate more sales.
Currently, you can purchase Facebook’s products in retail stores, but they’re stacking the shelves alongside many other competing devices and options. If Facebook wanted to invest more into direct marketing, and highlighting its next-level plans, it would be best to do so via its own, dedicated promotion and product displays, which it could directly control within its own stores, built specifically around its offerings.
